PRIMARK "50 YEARS" Campaign

a series of commercials for Primark's 50th anniversary shown in-stores world-wide and online.

featuring many models including JAMAL EDWARDS, AMBER DRISCOLL & SOPHIE HANNAH.

director ALFIE BARKER
art director TIM NEATE
producer HELEN COLLIER
dop TOM LA MOTTE
camera assistant ANASTASIYA CHERKASYUK
gaffer OWAIN MORGAN
sound THEODORE SECEROV
choreography VICKI JAKSON
stylist LUCY WALKER / HANNAH JONES
h&m CAROLINE MENKES / EMILY CLARKSON
h&m assistant ETTI PEREZ
seamstress BETHANY WEATHERILL
hair stylist JOSH GOODWIN  (selected visuals)
manicurist LAURA SEETER
production COURTNEY DODDS
editor BEN CANNINGS @ MOTUS
colourist CAROLINE MORIN @ WASH (selected visuals)